London Olympics: London 2012 launches new app and outlines social media plans

| May 18, 2012

•    London 2012 launches the Official Join In app

The London Organising Committee of the Olympic and Paralympic Games (LOCOG) has launched the free Official London 2012 Join In app. The essential companion to the London 2012 Games, the app will help London 2012 fans and spectators share their Games experience on social media. The Official London 2012 Join In app can be downloaded now from here.

Key features of the app include comprehensive event listings for thousands of exciting events across London and the UK; and spectator information and interactive maps, news and photos – all integrated with Facebook, Twitter and FourSquare. The app also features a detailed Olympic Torch Relay route, including a Torch tracker, Torchbearer details and information on evening celebrations – invaluable as the Olympic Flame arrives in the UK.

The companion app, the Official London 2012 Results app, will be released in June, providing all the latest news, schedules and results, allowing users to keep up-to-date with the latest action live across all Olympic sports and Paralympic sports. This app will also be free.

The Official London 2012 Join in app and Official London 2012 Results app are part of a family of digital tools that will be released during the summer, including:

•         The IOC’s Olympic Athlete’s Hub (http://hub.olympic.org) launched in April, a directory of verified athlete social media accounts, with rewards for active fans and exclusive content.

•         The London 2012 Games-time website, http://www.london2012.com, which will be the ultimate authority on the Games with comprehensive, unbiased provision of results and Games information. The site is fully accessible, including content in British Sign Language and easyread formats.

•         Enhanced London 2012 presences on Facebook and Twitter, including many new accounts, sports and image feeds and some surprises.

•         A Twitter-based competitive tweeting challenge.

•         Visualisations and infographics.

•         Official London 2012 mobile, online and social games.

Seb Coe, Chair of LOCOG, said: ‘This app is a great example of how we are bringing the Games to life for a new generation – inspiring people around the world to get involved. As the Games get closer, we encourage people everywhere to share their Olympic experience with the world, whether they have tickets for a sporting event or not’.

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Category: London Olympics, Sports

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