In Caribbean news, Caribbean centric Luxury, Lifestyle online magazine “ACU|BIEN” went live last week.
In this first phase of ACU|BIEN’s international brand development, its official www.acubien.com platform was launched and led with a feature interview with Trinidad’s fashion design icon MEILING, who was showing her SS/14 runway collection in Berlin.
ACU|BIEN connects three (3) seemingly distinct groups of luxury and high-aspirational lifestyle consumers. ‘Firstly, pan-Caribbean consumers living in the region in beautiful islands and landmasses; secondly the influential Caribbean Diaspora living and working in metropolitan cities across the United States, Canada, Europe and increasingly in Asia; and “Caribbeanistas” – those international luxury aficionados who travel to the Caribbean, and are consumers of the region’s tourism, creative art, culture, events, products and service; and indeed may make the Caribbean their home.’
ACU|BIEN’s Founder and Editor-in-Chief, Vincentian born and Caribbean Diaspora professional, Gus Franklyn-Bute said that “ACU|BIEN is breaking new grounds.
Photo courtesy http://acubien.com/
For the very, very first time the Caribbean has a single platform for Luxury Product advertising. The magazine offers businesses, entrepreneurs, associations and government agencies in the tourism or investment sector a focused and cost effective value proposition.
We finally have an opportunity to target this rather segmented regional Caribbean market, as well as reach into international markets to engage with both Diaspora and Caribbeanista consumers of luxury, through an utterly appealing media platform, in an efficient and beautifully engaging way.”
ACU|BIEN reflects the plurality of Caribbean peoples, communities and individuals. Its aim to resonate the best and most discerning qualities of Caribbean minds, thoughts, aspirations, ideas and desires, yet binds and strengthens the multiplicity of the region whose DNA and sensibilities are grounded in African, English, Spanish, French, Portuguese, Dutch, Indian, Chinese, Garifuna, the Americas and other world cultures and heritages.
Photo courtesy acubien.com
Gus added that “as an editorial platform we strive to be an exemplary voice and a dynamic, contemporary resource for luxury and high-aspirational Caribbean lifestyles.
ACU|BIEN is about creating and curating original and inspiring content that explores our lifestyle choices, interest and actions, be it in the vibrant arena of fashion, art or design. We are about quality – beautifully written articles, photographs or audio visual content which inspires provokes and challenges us first, and others after.
Under the tag line “EMBLEMATIC • LUXURY • CARIBBEAN • LIFESTYLE”, ACU|BIEN ‘is changing the way we view ourselves and each other, and changing the way the world views the Caribbean.’
CONTACT
Website: www.acubien.com | Twitter:@acubien
Facebook: https://www.facebook.com/pages/acubien/116540158500740
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