Eco-luxe Caribbean Resort Selects Madigan Pratt & Associates for Marketing and Public Relations

| November 5, 2011

Madigan Pratt & Associates, specialists in marketing luxury hotels, has been retained by the new eco-luxe Rosalie Bay Resort in Dominica for digital marketing, advertising and public relations efforts in North America.

Opened in November 2010, Rosalie Bay Resort is a 28-room eco-luxe wellness resort on the nature island of Dominica in the Caribbean. Named to the 2011 Condé Nast Traveler “Hot List” of new hotels, Rosalie Bay Resort sits at the foothills of the Morne Trois Pitons between the Rosalie River and the black sand beach of the renowned turtle nesting spot of Rosalie Bay.

The Williamsburg, Virginia agency will begin by developing a new search engine-optimized website using the most up-to-date best practices in SEO. “With nearly 80 percent of people stopping on the first page of an Internet search, the importance of a hotel appearing on that page for top keywords has never been more important,” says Madigan Pratt, Managing Director at Madigan Pratt & Associates.

“The new rules of SEO make websites that are just a few years old obsolete. So it is critical for organizations, especially small, independent hotels like Rosalie Bay, to overhaul their site so that future guests can find and then, book them online.”

Under the agreement, Madigan Pratt & Associates will also create an integrated marketing program using online and database marketing, public relations, advertising and promotion to generate awareness of the one-year-old resort, build customer loyalty and drive revenue.

Rosalie Bay Resort joins a distinguished list of luxury clients, representing some of the world’s top resorts, at Madigan Pratt & Associates.


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Category: Dominica News

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